The shift of a business from offline to online form can be compared to the discovery of new lands. It seems like the ground beneath your feet is the same everywhere and you can still breathe the same oxygen, but things work differently. How to show the uniqueness of the product to a new audience and distance yourself from competitors? Where to find leads? Where to go in the new and unknown territory? All these questions can be covered by a well-thought-out marketing strategy.

The goal was to launch sales of a new product.

The objective was to create a purchase funnel, attracting targeted leads.

The client of Rage Kings wanted to launch robotics courses for children online. For that, they developed bundles, which included a LEGO set, a tablet, tutorials and applications. However, the cost of the bundle turned out to be high. In addition, children might lose interest or become so interested that the information in the set would quickly become irrelevant. Therefore, it was decided to offer the bundles on a monthly basis.

In order to promote the service, the marketing experts of our company developed a strategy that led to the development of a website to sell subscriptions to the set. The design matched the client's brand book and the preferences of the target audience. In order to attract the audience and sell the subscription, we launched targeted and contextual advertising. As part of the advertising campaign, we tested different US states (the client's location). We started with Pennsylvania. The first investment was $200, and in the end, we received orders of $ 3 from the targeting and $ 4.5 from Google ads.

We continue to expand geographically and test different strategies to reduce costs and attract new leads.